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In ancient Hebrew, Tikvah (תִּקְוָה) holds profound power. Derived from the root word קווָה (qavah), which literally means "threads twisted into a rope", it has evolved to signify "steadfast hope" — this is the original aspiration and soul of the Tikvah brand. Its story begins with reverence for "home", devotion to "hope", and draws from the millennia-old wisdom of the Jewish people: taking family as their foundation and finding hope in even the faintest light.